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Affiliate Mistakes
Are You Making These Costly Affiliate Mistakes?
by Jason Gazaway
There are many ways to generate sales, but there are also ways
to ensure your affiliate marketing will fail. However, many
marketers make these mistakes without realizing they are actually
running away sales!
To help you with your affiliate marketing programs, we have
collected some of the most common mistakes made by web based
internet affiliate program marketers so that you can avoid making
these. Many people have learned these same tips the hard way
- through struggling to generate sales that simply never closed.
The whole idea is to close the sale!
1. Failure to realize people scan information.
The absolute Number One mistake made by affiliate marketers
is failing to realize that the prospect that lands on your website
will only read about 30% of the material on the page. Most people,
especially those busy, highly intelligent, professionals who
have the money to buy your products, are too busy to read every
word.
They will look for highlights, bullet points, pictures, and
blurbs and focus in on those points to determine whether the
information is worthy of additional time to read more. Don't
fall into this trap. Create your affiliate marketing landing
page so that the main points stand out and can't be missed by
the reader who scans the page.
2. Failure to offer bundled packages.
Everyone wants something for free; it's just human nature. Free
reports added to the product you are selling, free software
that enhances the specific product, or even a free subscription
to a newsletter will give the prospect the idea that they are
getting more for their money than the single core product you
are marketing. Don't let them get away by simply offering your
product. Bundle a package no one can refuse!
3. Failure to follow-up.
Of the people who will land on any specific affiliate marketing
sales page, 1 in 100 will buy immediately. The other 99 will
move on to another page and never return. In order to attract
a larger percentage of those 99 who move on, have a sign-up
for free reports using an autoresponder.
Let's say 25% of the 99 sign up for the free reports, that means
that 24 people are going to see your product in their inbox
by way of your free report. If only 10% convert to sales, you
have changed from having 1 sale in 100 hits to 3.4 sales per
100 visitors. And that is a very conservative estimate.
4. Failure to remember the rule of sevens.
It has long been known from scientific research that the average
person will have to be contacted about a specific product seven
times before they will buy. This goes for buying houses or buying
affiliate marketing products online. Be sure that
your autoresponder messages do not stop short of the seven.
In fact, go farther, send as many as 12 messages, making the
time periods between the messages slightly longer as time passes.
5. Don't flood the prospect's inbox.
No one wants to open their inbox to find that there are 5 or
6 messages from the same marketer. That's a sure-fire way to
get on their email blocking list! Instead make contact every
few days, dropping down to once a week, and even to once every
two weeks between contacts. Persistence generates sales; don't
give up when you are one contact shy of the sale closure.
6. Failure to promote your website outside the Internet.
Why would you want to stop with only those people who find you
through the Internet if you are selling a good product? Make
contacts through your business card, letterhead, signature on
email, friends and neighbors. Sure, some of these people will
visit your site and not make a purchase. But remember, 1 in
100 will buy immediately!
7. Failure to build your second tier sales
If you are an affiliate marketer, you won't be making profits
just from your own sales. Anyone joining the program as a result
of your referral will become a member of your downline and a
small portion of the money made by their sales will trickle
upwards to you. Everyone needs as large a downline as possible.
Remember, those who join underneath your downline will also
cause trickle-up profits for you.
About the Author
Jason Gazaway is a 22 year old full-time affiliate marketer.
Learn how Jason was able to quit his "day" job and
how you too can accelerate your own affiliate marketing business. |
